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Building sales enablement thatlasts past the kickoff

Most enablement programs fade after launch. The slides get ignored, the playbooks go unread. In this live session, we'll show you how to build one that actually sticks.

Tuesday, 30 June 2026 · 10:00 – 11:00 CET

Live online · Free to attend · Recording available

60 minutes · Including live Q&A

Reserve your spot

Tuesday 30 June · 10:00 CET · Free

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Session agenda

60 minutes that's worth your time

10:00

Welcome & context setting

Why this conversation matters right now for anyone building enablement programs.

10:10

Why enablement loses momentum after kickoff

Root causes — content overload, no reinforcement loop, no manager buy-in — and how to address each.

10:25

Building the continuous loop

What durable enablement looks like in practice. Real examples from teams that made it work.

10:40

Live demo: Howspace in action

How teams use Howspace to operationalize the enablement journey from kickoff to continuous reinforcement.

10:50

Q&A with Irene

Open floor — bring your questions on anything enablement.

Does this sound familiar?

The problems most enablement programs never actually solve

If you've felt any of these, this session was designed for you

01

Rollouts don't stick

Leadership announces MEDDIC, a new ICP, or a new way to talk about the product. Reps go through the training — then revert to old habits the next time they're on a call.

02

No visibility after training ends

Four months after training, I don't know what people retained or whether they're applying it. I have no real data, just a feeling that sales are better. — Head of Sales Enablement, Seco Tools

03

Coaching depends on which manager you have

Some reps get great coaching. Most get pipeline reviews that turn into CRM updates. Discovery, objection handling, deal strategy — talked about, never practiced enough to actually improve.

04

You can't prove the program worked

The CRO asks: how do I know this moved the numbers? Completion rates don't answer that. Without proof of business impact, enablement is the first line cut when budgets get tight.

Speaker

Meet your host

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Irene Betist

Sales Enablement Manager · Howspace

LinkedIn

Irene is Sales Enablement Manager at Howspace, where she empowers global teams with the tools and strategies needed for high-impact collaboration. She specializes in bridging the gap between product innovation and sales execution to drive meaningful customer engagement.

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Henk Adriaans

Vice President of Sales · Howspace

LinkedIn

Henk is the Vice President of Sales at Howspace, where he drives global growth and digital transformation. A specialist in SaaS and organizational development, he focuses on leveraging AI-powered collaboration to enhance social learning and engagement in the modern workplace.

The real problem with sales enablement

Every other tool covers the 10%. Behavior change happens in the 90%

The 70-20-10 model describes how people actually develop new skills. Most enablement programs are built for the smallest part of it

10%

Formal training

Kickoffs, modules, certifications. Where most tools stop — and where most budgets go

Where existing tools focus

20%

Social learning

Peer dialogue, shared reflection, team sense-making. Rarely designed for — usually accidental

70%

On-the-job application

Real work, live deals, repetition in the flow of actual selling. Where behavior actually changes

Where behavior change happens

Most companies spend the majority of their enablement budget on the 10% — and leave the 90% to chance. This session is about what happens when you design for the full picture

Who this is for

Built for the people who own enablement outcomes

If you've ever watched a well-designed program fade after launch, this session is for you

Sales Enablement

Tired of programs that dont land. Ready to build something that changes rep behavior past day 30.

Revenue & Sales Leaders

Whove watched expensive kickoffs fade fast and need a repeatable system that sustains performance.

Product Marketing

Who own the enablement of sales around new products and need programs that actually change how reps talk to buyers.

Common questions